ICAR Short Course in Marketing Research


The Short Training Course on 'Marketing Research for Value Chain inFisheries' is from 01-10 October 2013. The course is intended to give the participants an exposure to the tools of marketing research which can be used within a value chain framework. The course includes a mix of theoretical, interactive and practical sessions including use of hands-on tools. Besides the host Institute, faculty are drawn from other ICAR Institutes, Government Organizations & the Private Sector.


The content includes:

  • concepts
  • methods of marketing research
  • supply chain analysis and management
  • forecasting tools
  • export markets and competitiveness
  • issues in domestic and export marketing
  • ICT & GIS applications
  • Market Decision Support Systems etc.


Brochure and application 


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