ICAR Short Course in Marketing Research
The Short Training Course on 'Marketing Research for Value Chain inFisheries' is from 01-10 October 2013. The course is intended to give the participants an exposure to the tools of marketing research which can be used within a value chain framework. The course includes a mix of theoretical, interactive and practical sessions including use of hands-on tools. Besides the host Institute, faculty are drawn from other ICAR Institutes, Government Organizations & the Private Sector.
The content includes:
- concepts
- methods of marketing research
- supply chain analysis and management
- forecasting tools
- export markets and competitiveness
- issues in domestic and export marketing
- ICT & GIS applications
- Market Decision Support Systems etc.
